Text
- The background does not interfere with the readability of the text (plain white)
- The text is easy to read, not too big or small.
- Good hierarchy.
- Columns are narrower than a book, making easy to read.
Links
- Link colors coordinate with the page
- Links are underlined for clarity.
Graphics
- There are no big dorky buttons or illustrations.
- Most graphics have an alt label.
- Every graphic link has a matching text link (in this case, they are grouped together).
Animation
- Clever animations on the timeline buttons, and when opening links.
- Not obnoxious: the animations do not blink or repeat.
Junk
- There is no junk or clutter.
Navigation
- Navigation is very clear and easy to use.
- Navigation links give clues to their precense as they are underlined.
- The navigation works well to reflect the Google ten year timeline idea.
- Viewer is allowed to chose between seeing timeline organized graphically with interactive animation, or as plain text.
General design
- Clean looking pages with immediate visual impact
- Good use of graphic elements to break up large areas of text.
- Pages in the site all look like they belong to the Google family, and the design elements carry successfully throughout.
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Text
- In the background of the left navigation bar, the green interferes with the readability of black and red text.
- In the middle sections the text becomes small and hard to read.
- Text is fuzzy in the scanned bitmapped images.
Links
- Link colors do not coordinate with the page. (bright red on bright green).
- Links are not underlined for clarity.
Graphics
- The graphics do NOT have alt labels.
- Pages take forever to load due to large graphic files.
- Meaningless banner graphic of yellow semi-circles.
Animation
Junk
- Cluttered home page - too much text with no introduction or "splash" on the home page.
- Overly large yellow stars advertising burger rates.
Navigation
- The navigation links were hard to find because they were not underlined.
- Items I thought should navigate to links do not do anything (i.e. the text at top looks like it should be a navigation menu : "Dine In · Pick Up · Drive Through · Catering")
General design
- Page design does not fit a standard browser (640x480 pixels).
- No focal point on page.
- Poor planning on color palette.
- A confusing mixture of text styles.
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